Privacy Policy

Effective Date: August 13, 2026 

This Privacy Policy describes how IR MSO LLC DBA Richmond Vascular Center (“we,” “us,” or “our”) collects, uses, and discloses your information. This policy applies to information collected through our website and our SMS communication programs.

1. INFORMATION WE COLLECT

We collect information you voluntarily provide to us, including your name, email address, and phone number. We also collect data automatically through cookies and tracking pixels when you visit our website.

2. HOW WE USE YOUR INFORMATION

We use your information to respond to inquiries, provide requested services, send appointment reminders, account updates, customer care inquiries, and send promotional communications.

3. COOKIES AND TRACKING

We use cookies and similar tracking technologies to analyze website traffic and monitor the effectiveness of our SMS and email communications. You can manage your cookie preferences through your browser settings.

4. MOBILE INFORMATION & SMS CONSENT

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared, sold, rented, or leased to any third parties or affiliates under any circumstances.

5. DATA SHARING FOR FULFILLMENT

We may share your information with trusted subcontractors, medical service providers, or technicians who assist us in providing services. These parties are strictly prohibited from using your mobile information for their own marketing purposes.

6. SECURITY

We implement industry-standard security measures, including encryption and secure servers, to protect your personal information.

7. YOUR RIGHTS AND OPT-OUT OPTIONS

SMS/Text Message Program & Opt-In:

By providing your phone number and opting in (e.g., checking an opt-in box or submitting a web form with text consent disclosures), you consent to receive SMS appointment reminders, service updates, and account notifications from Richmond Vascular Center.

Access & Deletion: Contact us at info@richmondvascularcenter.com or (804) 864-8346 to request data removal.

Terms of Service: For additional rules and obligations governing your use of our website and services, please review our Terms and Conditions.

8. HEALTHCARE INFORMATION (PHI & HIPAA)

While we implement security measures, please be aware that standard SMS is not a secure medium for transmitting Protected Health Information (PHI). By opting in, you acknowledge that communications regarding appointments or billing may be sent via unencrypted SMS. You agree not to send Protected Health Information (PHI) or sensitive medical details via text message.

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